I applaud the Society of Will Writers, along with the Institute of Professional Willwriters, for their efforts to raise standards within their unregulated part of the legal market.
But if you're going to have a guarantee and a snappy tag-line like 'Safe to do business with', perhaps keep the Ts&Cs down?
Every full member of the Society of Will Writers pays into a fund upon application to the Society for the benefit of their future clients and consumer protection. The Society of Will Writers guarantee that in the event of serious or critical illness; death or bankruptcy that any client has paid for work will have their contract fulfilled*. This is what makes SWW members ‘safe to do business with